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ADVERTISING STAMINA
Michele Royster, © 2004
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So my friend, you don't think it takes a certain amount of stamina to advertise?
Check out this scenario and tell me if it sounds familiar:
You come up with a killer ad and it's selling your products, getting sign-ups or whatever you've designed it to do.
But despite the ad's success, you pull the plug on it!
WHY?????
If you're anything like me, you get tired of using the same old ad over and over again. You created it, you're sick of looking at it and you assume that the Internet world is too.
Many times we figure that we can 'improve' on what has already proven to be an ad that sells. Afterall, 'improving' it will sell even MORE products right?
WRONG!
The truth of the matter is, the more you hack away at it trying to 'improve' it, the closer you become to committing 'advertiser's suicide'.
If you've got an ad that's pulling sales, build up enough stamina to run with it until you can't run anymore. Run it until you puke!
Don't concern yourself with the fact that everyone has seen it a billion times because prospects usually need to see it that many times before they'll buy!
Your ad ain't dead until 'the fat lady sings' and she doesn't start singing until your sales are ZERO!
FACT: Some folks are just Late Buyers!
I know this because I'm one of them! That's why I really don't do well with MLM programs. I usually join after all of the excitement and 'freshness' have worn off, and by then EVERYONE has either joined or decided they're not interested!
I've got to see an ad or hear reviews on a product at least 10 times before I decide to find out what all the hoopla is about!
Assume that all of your prospects are late buyers like me. If the ad is workin' -- leave it alone.
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Michele Royster is the Editor/Publisher of the "Ezine Express" newsletter at http://www.marketingexpress.info/ezineexpress. She has also published a Report entitled "Leads 4 Life", and an ebook entitled "The Quickies" http://www.thequickies.com
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